Privacy policy
Last updated: 1 June 2026
Overview
This policy explains how optml (“OPTML”, “we”, “us”) handles personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth). It applies to purelabbioscience.com and any order you place with us.
We keep the data we collect to the minimum needed to fulfil your research-supply order and to run our business responsibly. We never sell your personal information.
What we collect
Depending on how you use the site, we may collect:
- Contact details you provide — name, email, phone and shipping address.
- Order information — the products you enquire about or purchase, and your batch-verification lookups.
- Payment information — processed by our payment providers; we do not store full card numbers.
- Technical data — IP address, browser type and general site-usage analytics.
- Age and research-use confirmation you give at checkout.
How we use it
We use your information to process and dispatch orders, provide shipment tracking, respond to enquiries, match orders to certificates of analysis, prevent fraud, meet our legal obligations, and — only where you've opted in — send occasional updates. You can unsubscribe from marketing at any time.
Security & retention
We protect your information with encryption in transit, access controls and reputable hosting. No system is perfectly secure, but we take reasonable steps to guard against misuse, loss and unauthorised access. We keep personal information only as long as needed for the purposes above or as required by law, then securely delete or de-identify it.
Your rights
You may request access to the personal information we hold about you, ask us to correct it, or request deletion where we're not legally required to keep it. To make a request, email us using the details below and we'll respond within a reasonable timeframe.
Contact us
Questions about this policy or your data? Reach our privacy team at [email protected] with “Privacy” in the subject line.